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I've had a flash of inspiration vis-a-vis Moodle Wow factors. Assume you were to give a demonstation of Moodle to an English Language teacher with no or limited current experience of using Moodle. Think about it. Which features, blocks, activities, or technology of Moodle would you show?. To my mind, there are 3 categories of Moodle Wow Factors when it comes to English language learning.
Each category contains a set of Moodle tools and/or activities. I, personally, would spend more time demo'ing the first Wow Factor category as it is the easiest to grasp and, quite possibly but subjectively, the easiest to get excited about.
'Student' Wow Factor Category.
These activities are familiar to the English teacher. They are online exercises where students who take them are graded. These activities mirror or are an online version of exercises given in class.
Figure 1. MILAs on Matt Bury's website